Websites and AI built for gyms, personal trainers and wellness studios
Class no-shows, membership admin, managing PTs across a studio: all handled automatically so you can focus on your clients, not the spreadsheet.
The problem
What gets in the way for fitness & wellness
Class no-shows leave gaps in your schedule and money on the table.
Membership admin across spreadsheets, emails, and bank transfers is unsustainable.
Managing multiple PTs or studio rooms across different schedules creates constant conflict.
Clients want to book at midnight after scrolling Instagram. Manual booking cannot keep up.
Sector insight
of gym and class bookings are made on mobile
Fitness clients book on their phone, often late in the evening or early in the morning. A site that does not let them book instantly, on mobile, in under 3 taps, loses the booking to a competitor who can.
Who we help
Built for businesses at every stage
Jake, online PT
Runs 1-to-1 and online coaching from a home gym. Needs a site with programme downloads, a booking form for consultations, and a chatbot that handles enquiries while he is training clients.
Balanced Body Studio, Leicester
Small studio with 6 class types across the week. Needs an online timetable with booking, membership signup, and automated waitlist management for popular classes.
Iron Works Gym, Nottingham
Independent gym with gym floor, classes, and PT sessions. Needs membership portal, class booking, trainer profiles, and a site that converts paid social traffic into members.
Template preview
See what your site could look like
Fitness & Wellness website template
A fitness-first layout with a live class timetable, membership signup, trainer profiles, and programme downloads. See how a client goes from discovery to their first class booking on mobile.
What is included
Everything a fitness & wellness site needs
Class timetable with booking
Live timetable showing availability in real time. Clients book, cancel, and join waitlists without calling.
Membership signup
Monthly memberships set up and managed online. Direct debit, cancellation, and freeze all handled automatically.
Trainer profiles
Each coach has their own profile with qualifications, specialisms, and the ability to take bookings directly.
Programme downloads
Training plans, nutrition guides, and resources available for clients to download from their member area.
Video form check embed
PTs can embed form check videos directly into client pages for remote coaching and technique guidance.
Automated class reminders
Reminder messages sent to class attendees automatically to reduce no-shows and keep your classes full.
Client result
Real results from a real business
Increase in monthly client sign-ups
Time saved on admin per week
Before Flying Penguin built my site, I was managing everything through Instagram DMs and WhatsApp. Now clients find me on Google, book a consultation online, and I get a notification. It is a completely different business.
Chlo Mo Fitness
Online personal training and nutrition coaching, Loughborough
Pricing
Straightforward pricing, no surprises
Fitness site from
Add booking and membership from
Includes class timetable setup, trainer profiles, and 30 days of support.
Fill your classes automatically and cut the admin.
Garreth and the team will show you the fitness template and talk through timetables, memberships, and what your specific business needs. 15 minutes, free call.
Common questions