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Google Business Profile: Your Local SEO Checklist
A fully optimised Google Business Profile is the single biggest free driver of local enquiries. Follow these six steps and ask us about our managed GBP service.
Claim & verify your listing
Search for your business on Google Maps. If a listing exists, claim it. If not, create one at business.google.com. Verification is usually by postcard or phone.
Complete every section
Fill in your business name, category, address, phone, website, hours, and description. Incomplete profiles rank lower in local search results.
Add photos regularly
Businesses with photos receive 42% more direction requests. Upload your logo, team photos, premises, and work examples at least once a month.
Respond to every review
Reply to all reviews, positive and negative, within 48 hours. This signals to Google that your business is active and customer-focused.
Post weekly updates
Use Google Posts to share offers, news, or events. Posts appear directly in your Business Profile and improve visibility in local results.
Keep NAP consistent
Your Name, Address, and Phone must be identical across your website, Google Business Profile, and all directory listings. Inconsistency confuses Google and hurts rankings.
Flying Penguin offers fully managed Google Business Profile optimisation as part of our local SEO services.
Enquire about managed GBP →