Flying Penguin wasn't created in a boardroom. It was forged through years of running real businesses, facing real problems, and finding smarter ways to compete.
"I didn't set out to build an AI company. I set out to solve problems I was living every day as a business owner: missed calls, staff costs, and never enough hours in the day."
Garreth Sleigh
Founder, Flying Penguin
Garreth Sleigh spent years running multiple retail shops and e-commerce websites across the UK, from motorsport showrooms to online retail. Every decision was driven by one question: how do we deliver better service while running leaner and smarter?
When COVID-19 closed shops and revenues fell, the reality of staff costs hit hard. Wages, pensions, sick days, and holidays created unavoidable pressure. Rather than standing still, Garreth used this period to reimagine how businesses could operate, and AI became the answer.
Garreth designed AI systems for both the front end and back end of his own companies. From answering calls to handling enquiries around the clock, the results were undeniable: fewer missed calls, instant responses, and no more routine questions eating up the day.
Flying Penguin was born from lived experience, not a whitepaper. Garreth and his AI team don't just advise businesses on AI; they use it every single day to run their own operations. That's the difference: real-world proof, not theoretical promises.
We exist to push small and medium-sized businesses into the next era of online presence — ensuring you don't get left behind by the basic, low-cost template sites offered by the likes of GoDaddy and other generic website builders. Our work is built to compete, convert, and grow.
Professionally designed, mobile-first websites built to convert visitors into enquiries. Every site is crafted to reflect your brand, built for speed, and engineered to stand out from the cookie-cutter templates offered by the big platforms.
Custom CRM systems built around how your business actually works. Track leads, manage clients, automate follow-ups, and keep your team aligned — all in one place designed specifically for you.
For businesses that need something truly unique, we build fully bespoke platforms from the ground up. Paired with our managed hosting, your site is fast, secure, and supported by a team that knows every line of code.
Our three most popular and technologically advanced add-ons — each designed to automate communication, capture more leads, and keep your business working even when you're not.
Our most advanced AI product. Ephron answers every inbound call, handles enquiries, remembers customer details, sends branded follow-up texts, and delivers real-time reports — so you never miss a lead, day or night.
An intelligent chat assistant embedded directly into your website. It engages visitors, answers questions, qualifies leads, and books appointments 24/7 without lifting a finger.
Automated AI assistants that handle enquiries across Facebook Messenger, Instagram, and WhatsApp the moment they arrive — turning social media into a round-the-clock sales and support channel.
Garreth and his AI team don't just sell AI; they run their own businesses with it every single day. That means every product is tested in the real world before it ever reaches a client. You get solutions that actually work, backed by people who've been exactly where you are.
The Mission
The days of a basic five-page website being enough are over. While GoDaddy and low-cost template builders keep small businesses standing still, Flying Penguin builds platforms that grow, automate, and compete at a level that was previously only available to large corporations.
Garreth and his AI team have built, tested, and proven every solution in their own businesses. Now it's your turn to benefit from the same advantage.