Product feeds that keep your ads approved
We build and look after the product data feeds behind Google Shopping, Meta ads and price comparison sites.
In plain English.
A product feed is a file listing every product you sell, with its title, price, stock, image and identifiers such as the GTIN, the barcode number. Google Merchant Center, Meta Commerce Manager and comparison sites all read it. If the feed is wrong, products get disapproved and your Shopping ads stop showing without much warning.
We fix feed errors first, then improve the data itself: titles rewritten with the attributes people search for, correct Google product categories, sale prices and shipping, and custom labels so your ads can be grouped by margin or season. A supplemental feed in Google Sheets lets us adjust data without touching your shop. We check diagnostics weekly and fix problems as they appear.
It suits you if.
- Merchant Center shows disapprovals or warnings
- Your Shopping ads spend money but products rarely show
- Product titles in your feed are just your internal names
- You want to advertise on Meta, Microsoft or comparison sites
- Your shop platform's feed plugin gives you little control
What we do.
Merchant Center clean-up
Disapprovals, price mismatches, missing GTINs and policy issues diagnosed and fixed at the source.
Title and attribute work
Titles built from brand, product type, size, colour and the other details buyers type into Google.
Custom labels
Labels for margin, best sellers or season, so ad campaigns can bid differently on each group.
Feeds for several channels
One clean data source sent to Google, Microsoft Advertising, Meta and comparison sites, each in its own required format.
Ongoing monitoring
Weekly diagnostics checks, with alerts when products drop out of the feed.
How it runs.
- 01
Look at diagnostics
On a free call we ask which channels you advertise on and look at your Merchant Center diagnostics together.
- 02
Audit and quote
We list every issue and its cause, then agree a set-up price and, if you want it, a monthly fee.
- 03
Fix and improve
We correct errors at the source, then improve titles, categories and labels.
- 04
Keep it healthy
We monitor diagnostics, add new products, handle policy changes and send a short monthly summary.
Questions people ask.
Why are my products disapproved?
The usual causes are price or stock on the site not matching the feed, missing GTINs, images with text or watermarks, and landing pages Google cannot crawl. Merchant Center gives a reason for each item, and we trace every one back to where it starts.
Do I need a feed tool?
Not always. WooCommerce and Shopify both have Google channel integrations that work for smaller catalogues. Large catalogues or several channels often benefit from a tool such as DataFeedWatch or Channable. We recommend one for your size, and any licence is paid by you directly or passed through at cost.
Will this improve my Shopping ad performance?
Better data gives Google more to match against searches and stops products dropping out, which usually helps. We will not promise a figure. We track impressions, clicks and conversions per product before and after, so you can judge the effect yourself.
How is product feed management priced?
There is a one-off set-up price for the audit and fixes, then an optional monthly fee for monitoring, both agreed up front. Ad spend stays on your own Google and Meta accounts, and you can stop the monthly service whenever you like.
Your next chapter starts with a conversation.
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what’s next.
15 minutes with Garreth.
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