Google Shopping ads built on a feed that works
We fix your Merchant Center feed, clear disapprovals and run Shopping campaigns that show the right products at the right price.
In plain English.
Google Shopping puts your product photo, price and shop name straight into the search results. What decides if your products appear is the quality of your product feed: titles, GTINs, prices, stock status, shipping and images all have to match your website, or Merchant Center will disapprove the item.
We start in Merchant Center, linking your shop, fixing errors and warnings, and improving product titles so they contain the words buyers type. Then we build Standard Shopping or Performance Max campaigns, grouped by margin or best sellers, so your budget goes on the products worth advertising.
Free listings come from the same feed, so a clean feed helps even before you pay for clicks. When you do advertise, the spend is paid by you to Google on your own billing account, and none of it passes through us.
It suits you if.
- You sell physical products from WooCommerce, Shopify or another platform
- Merchant Center shows disapprovals or account warnings
- Your best sellers are not appearing in Shopping results
- You want to see return on ad spend by product
- You have GTINs or manufacturer part numbers for most items
What we do.
Merchant Center set-up and repair
We verify and claim your website, set shipping and returns policies, and work through every item-level issue in the diagnostics tab.
Feed optimisation
Better titles, product types, Google product categories, GTINs and custom labels, applied through a supplemental feed or feed plugin so your shop data stays intact.
Campaigns grouped by margin
Custom labels split products into high-margin, best seller and clearance groups, each with its own return target.
Free listings and promotions
We switch on free listings, add Merchant promotions where you have offers, and check if you qualify for product ratings.
Product-level reviews
We check which searches trigger each product and which items spend without selling, then exclude or rebid them.
How it runs.
- 01
Free call
We look at your shop, your platform and which products you most want to sell.
- 02
Feed and account fixes
Disapprovals and warnings are worked through until the bulk of your catalogue is approved.
- 03
Campaign launch
Shopping campaigns go live with product groups, budgets and return targets agreed with you.
- 04
Ongoing management
We review product performance, adjust bids and labels, and keep the feed healthy as your range changes.
Questions people ask.
Why are my products disapproved in Merchant Center?
The usual causes are a price or stock mismatch between the feed and the page, missing GTINs, missing shipping settings, or a policy issue such as an unclear returns page. We go through the diagnostics item by item and fix the cause, so the same problems do not come back next week.
Do I need to pay for Shopping ads to appear?
No. Free listings can show your products in the Shopping tab once your feed is approved. Paid Shopping ads get more prominent placements in the main search results. Any ad spend is billed by Google to your card, separate from our fee.
Which shop platforms can you work with?
WooCommerce, Shopify, BigCommerce, Magento and most platforms that can output a product feed. For WooCommerce we can also build or adjust feed plugins, since we already maintain our own library of WooCommerce plugins.
How long does it take to get set up?
Merchant Center verification and the first feed review usually take a week or two, depending on how many issues the feed has. Google then reviews the products, which can take a few days. Campaigns go live once enough of your range is approved.
Your next chapter starts with a conversation.
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what’s next.
15 minutes with Garreth.
A real conversation about your business.