Performance Max with clear controls in place
We build and run Performance Max campaigns so you can see where the money goes across Search, Shopping, YouTube, Display, Gmail and Maps.
In plain English.
Performance Max is the Google Ads campaign type that buys across every Google channel from one budget. It can work well, but it is also easy to let it spend on low-value placements or quietly take credit for brand searches you would have won anyway.
We set up asset groups around your product or service lines, feed in audience signals and search themes, add brand exclusions and account-level negative keywords, and use the channel performance report to see whether money is going to Search, Shopping, YouTube or Display.
Ad spend is paid by you straight to Google, never through us. Our part is the build, the creative assets, the tracking and the regular checks that keep the campaign honest, including comparing it against a standard Search campaign so you can see which earns more.
It suits you if.
- You already run Performance Max and cannot tell what it is doing
- You sell products with a Merchant Center feed
- You have reliable conversion tracking, or will let us fix it
- You want brand searches kept out of the results
- You have images and video, or are happy for us to produce some
What we do.
Asset groups by theme
Separate asset groups for each product range or service, each with its own headlines, images, video and landing page.
Audience signals and search themes
Customer lists, website visitors and search themes give Google's bidding a starting point that looks like your real buyers.
Brand exclusions and negatives
Brand lists and account-level negative keywords stop the campaign claiming searches for your own name or for terms you never want.
Channel and placement checks
We read the channel performance and placement reports and exclude poor-quality apps and sites where Google allows it.
Value-based bidding
Where sales values are tracked, we set Target ROAS so the campaign chases revenue instead of cheap, low-value conversions.
How it runs.
- 01
Free call
We talk through your current campaigns, your margins and what a good month looks like.
- 02
Tracking and feed check
Conversion actions, values and any Merchant Center feed are checked before we rebuild anything.
- 03
Build and learning period
Asset groups go live, and we let bidding settle for a few weeks while watching for obvious waste.
- 04
Refine and report
We swap weak assets, adjust targets and exclusions, and report spend and returns by channel each month.
Questions people ask.
Is Performance Max better than Search campaigns?
For some accounts, especially retailers with a good product feed, it can be. For others a standard Search campaign gives more control and better leads. We often run both side by side and let your own conversion data decide which deserves the budget.
How much budget does Performance Max need?
It needs enough daily budget to gather conversions, otherwise the bidding has nothing to learn from. We suggest a figure based on your cost per sale and margins. Whatever you choose is paid by you directly to Google, and we never mark up or handle the spend.
What creative do I need to supply?
Logos, a handful of good product or team photos and, ideally, a short video. Without video, Google will stitch one together from your images, and it rarely looks good, so we can produce simple vertical and widescreen cuts for you instead.
What happens after the learning period?
We review which asset groups, products and channels are earning, cut the weak ones and move budget to the strong. You get a monthly report, and we flag any change in Google's reporting or features that affects your campaigns.
Your next chapter starts with a conversation.
Nottingham & Derby / UK-wideLet’s build
what’s next.
15 minutes with Garreth.
A real conversation about your business.