Google Ads aimed at people ready to buy
We plan, build and run your search campaigns, track what each click turns into, and report it in plain English.
In plain English.
Google Ads can bring you enquiries the same day it goes live, and it can just as quickly spend money on searches that were never going to buy. The difference is usually in the set-up: which keywords you bid on, which you exclude, where the ad sends people and whether a sale or call is recorded at all.
We build search campaigns in your own Google Ads account, so you keep the history and the access if you ever move on. Ad spend is yours and is paid directly to Google on your card. Our fee covers the planning, building and weekly management, and it is agreed before we start.
Each month you get a short report showing what was spent, which searches triggered your ads, what came back as calls, forms or sales, and what we plan to change next. If a campaign is not earning its keep, we say so and suggest where the money would work harder.
It suits you if.
- You run Google Ads yourself and are not sure what it returns
- Your account was set up by someone else and you cannot see inside it
- You sell a service people search for when they need it now
- You want each lead traced back to the keyword that found it
- You would rather have one person to ask than a ticket queue
What we do.
Keyword and negative lists
We pick search terms by intent and build negative keyword lists so your ads stop showing for jobs, freebies and DIY searches.
Ads and assets
Responsive search ads with sitelinks, callouts, call assets and location assets, written for your offer and checked against Google's ad policies.
Conversion tracking first
Before spend goes up, we make sure forms, calls and purchases are recorded in Google Ads, using the Google tag or Tag Manager and enhanced conversions where it fits.
Bidding that matches your data
New accounts start on simpler bidding, then move to Target CPA or Target ROAS once there are enough conversions for Google to learn from.
Weekly search term reviews
We read the search terms report every week, add negatives and move budget towards the ad groups that bring paying work.
How it runs.
- 01
Free call
A 15-minute call with Garreth about what you sell, where you work and what a good lead is worth to you.
- 02
Audit and plan
We look inside any existing account, check tracking and write a campaign plan with a suggested starting budget.
- 03
Build and launch
Campaigns, ads and tracking are built, checked against your landing pages and switched on with you watching.
- 04
Manage and report
Weekly optimisation, a monthly report and a short call whenever you want to change direction.
Questions people ask.
How much should I spend on Google Ads?
It depends on how competitive your searches are and what a customer is worth to you. We look at Keyword Planner estimates for your area and suggest a starting budget you are comfortable with. Your spend goes straight to Google on your own card, separate from our management fee.
How long before I see results?
Ads can show within a day of approval, so calls often start quickly. The first few weeks are about learning which searches convert, trimming waste and letting bidding settle. We judge the account on tracked enquiries over a couple of months rather than on the first week.
What do you need from me?
Access to your Google Ads account, or permission to create one in your name, plus your website login or Tag Manager access for tracking. We also need a sense of which jobs you want more of, which you do not, and your opening hours for call ads.
Can I keep the account if we stop working together?
Yes. The account is created in your name and billed to your card, so the campaigns, history and conversion data stay with you. We remove our access when you ask, and we hand over notes on what was working and what we would try next.
Your next chapter starts with a conversation.
Nottingham & Derby / UK-wideLet’s build
what’s next.
15 minutes with Garreth.
A real conversation about your business.