BigCommerce stores set up to win category searches
We configure URL formats, product filtering, theme schema and redirects so your BigCommerce catalogue is easy to crawl.
In plain English.
BigCommerce gives more URL freedom than many hosted platforms. In the store's SEO settings you can choose short product URLs at the root of the site or category-based paths, and you can edit robots.txt directly. Changing the format later rewrites thousands of URLs at once, so the decision needs care on an established store.
Product Filtering, the BigCommerce faceted search, adds parameter URLs as shoppers combine options, and sorting and pagination add more. Stencil themes vary in how well they handle these and in the structured data they output, with some still relying on old microdata. We review the theme code and replace weak markup with complete JSON-LD Product schema.
Larger merchants often use Multi-Storefront to run several brands or regions from one control panel, each on its own domain. That needs consistent canonical and hreflang rules between storefronts. We also align the catalogue with the Google channel so Merchant Center listings match the site, and look at headless options such as Catalyst when the theme is the bottleneck.
It suits you if.
- Your store runs on BigCommerce with a Stencil theme
- You are considering changing your product URL format
- Faceted search has filled Search Console with parameter URLs
- You run more than one storefront or region
- Rich results are missing price or availability
What we do.
URL structure decisions
We choose the product and category URL format with you, and if it changes we make sure 301 redirects exist for every old URL.
Faceted search control
Filter and sort parameters are handled through robots.txt, canonical tags and theme changes so crawl effort goes to real pages.
Stencil schema upgrade
Theme templates are edited to output full JSON-LD Product schema with GTIN, brand, price, stock and reviews.
Category and brand pages
Category descriptions and BigCommerce brand pages are written or improved for the searches they should win.
Multi-Storefront rules
Canonical, hreflang and sitemap setup across storefronts so similar catalogues on different domains do not compete.
Feed and channel alignment
Product data, schema and the Google channel are checked so prices and stock match in Merchant Center.
How it runs.
- 01
Review the store
We check SEO settings, theme code, apps, Product Filtering setup and Search Console data.
- 02
Plan with you
URL changes and theme edits are agreed in advance, as they affect the whole catalogue.
- 03
Implement in the theme
Stencil changes are made in a theme copy, previewed and then applied, with redirects in place first.
- 04
Watch the results
We track indexing, rich results and Merchant Center after launch and adjust filter rules if needed.
Questions people ask.
How much does BigCommerce SEO cost?
We quote a fixed price based on catalogue size, theme work and how many storefronts you run. Paid apps or theme licences stay on your BigCommerce account and are billed there, separately from our fee.
Should I change my product URL format?
Only with a clear benefit, because it changes every product URL and relies on redirects to keep rankings. New stores should choose carefully at launch. Established stores usually do better fixing content and filters first.
Is BigCommerce good for SEO?
It is a solid choice for mid-sized and B2B catalogues, with editable URLs and robots.txt that some hosted platforms lack. Results still depend on theme quality, content and links, which is where most of the effort goes.
How do we give you access to the control panel?
Create a store user for us with permissions for products, storefront and settings, and add us to Search Console and Merchant Center. You can remove our user at any time from the control panel.
Your next chapter starts with a conversation.
Nottingham & Derby / UK-wideLet’s build
what’s next.
15 minutes with Garreth.
A real conversation about your business.