Entity SEO so search engines recognise your business
We connect the facts about your business across your site, profiles and the wider web so search systems treat you as one clear entity.
In plain English.
Search engines try to understand things as well as words. Those things are called entities: people, companies, products and places, and the links between them. Google stores what it knows in its Knowledge Graph, and AI assistants build similar pictures. If the facts about your business are scattered or contradictory, they may confuse you with someone else or leave you out.
Entity SEO makes those facts clear and consistent. Your website states who you are, what you do, where and who runs it, backed by Organization schema with sameAs links to your official profiles. Those profiles, directories and any Wikidata entry then say the same things back.
It matters most for businesses with a common name, a recent rebrand, several trading names or a founder who is the public face of the company. The outcome to look for is a correct knowledge panel, accurate AI answers about you and fewer mix-ups with similarly named firms.
It suits you if.
- Your business name is shared with other companies
- You have rebranded and old names still appear
- Google shows the wrong knowledge panel, or none at all
- AI tools get basic facts about you wrong
- Your founder is known in the industry and you want that tied to the business
What we do.
Entity home page
Your about page set up as the main reference for the business, with founding details, people, locations and services.
Organization and Person schema
Markup that ties your company, founders and key staff together, with sameAs links to verified profiles.
Profile alignment
Companies House, Google Business Profile, LinkedIn, social accounts and directories checked so names and details match.
Wikidata review
Advice on whether a Wikidata item is appropriate and accurate, following that community's notability rules.
Knowledge panel checks
Monitoring of your knowledge panel and help claiming it through Google's verification process.
How it runs.
- 01
See how you are described
We look at your knowledge panel, AI answers and top listings to see what systems believe about you.
- 02
Set the source of truth
Your about page and schema become the definitive statement of who you are.
- 03
Align the web
Profiles, directories and other references are corrected to match.
- 04
Monitor recognition
Panels and AI answers are rechecked to confirm the facts have settled.
Questions people ask.
Do I need a Wikipedia page?
No, and most businesses would not meet Wikipedia's notability rules. Writing one about yourself is also discouraged. Wikidata has different rules and may be suitable in some cases. Your own site and consistent profiles do most of the work.
How do I get a knowledge panel?
Google decides when to show one, based on how confident it is about an entity. You cannot apply for one, but clear, consistent facts make it more likely. If a panel already exists, we can help you claim it and suggest edits to it.
How long does entity work take?
The site and profile changes take a few weeks. Search engines and AI tools update at their own pace, so changes to knowledge panels and AI answers can take a few months to show. We recheck each quarter and tell you what has moved.
How is entity SEO priced?
A fixed project price for the audit and clean-up, depending on how many profiles and trading names are involved. Ongoing checks can be added later if you want them. The price is settled after the free call.
Your next chapter starts with a conversation.
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what’s next.
15 minutes with Garreth.
A real conversation about your business.