Get found by people searching for your vehicles
SEO for motor trade businesses, built on the searches your customers actually make: a make, a model, a fault or a part number.
In plain English.
Car owners search in very specific ways. They type "Freelander 2 rear diff noise", "remap near me" or a part number copied from the old box. Automotive SEO means making sure your website has a good, genuine answer to those searches, and that Google can find it, understand it and trust it.
For garages and specialists, local SEO does most of the work: your Google Business Profile, consistent address details, reviews and service pages for the jobs you want more of. For parts retailers, the focus moves to category structure, product data, fitment pages and stopping thousands of near-identical products from competing with each other.
Nobody can honestly promise you a ranking, and we will not. What we can do is fix what holds your site back, write pages that deserve to rank and report what changes in Search Console each month, so you can see whether the work is paying for itself.
It suits you if.
- You run a garage, specialist or dealership with local competition
- You sell parts online and product pages get little search traffic
- You specialise in certain makes and want to be found for them
- You have make and model pages that look thin or duplicated
- You want monthly reporting from Search Console, not vague charts
What we do.
Local search for workshops
Google Business Profile categories, services and photos, AutoRepair schema and consistent listings, to improve your chances in the map results near you.
Make and model content
Useful pages on the vehicles and faults you know well, written from your own experience, which search engines and buyers both tend to reward.
Parts catalogue structure
Category and filter pages that target real searches, with canonical tags and noindex rules so filter combinations do not flood Google with duplicates.
Technical health
Crawl checks, Core Web Vitals, broken links and redirects, fixed in order of how much they matter to your traffic.
Reviews and reputation
A simple routine for asking happy customers for Google reviews and replying to every review, good or bad.
Clear monthly reporting
Search Console clicks and queries, GA4 enquiries and calls, and a short note on what we did and what comes next.
How it runs.
- 01
Audit
We look at your site, your profile and the businesses that appear above you, and list what is holding you back.
- 02
Plan
You get a short plan in priority order, agreed with you, with a monthly fee fixed before work starts.
- 03
Fix and write
We make the technical fixes and write or improve the pages, checking facts and specialist detail with you.
- 04
Measure
Each month we report what moved in Search Console and GA4 and adjust the plan based on the data.
Questions people ask.
How long before SEO makes a difference?
Technical fixes can show up in Search Console within weeks, while new content usually takes longer to build. Competitive searches take longest. We do not promise a ranking or a date, but each month we show you what has changed so you can judge the work on evidence.
How much does automotive SEO cost?
It is a monthly fee agreed up front after a free call, based on how much needs fixing and how much content you want. The notice period is also agreed before you start, so you are never tied into a long contract you did not expect.
Do I need to write the content?
No. We write it, but we need your knowledge. A short call or a voice note about how you diagnose a fault or which brands of parts you trust makes a page far better than anything a generic writer could produce.
Will you build hundreds of make and model pages?
Only where each page has something genuinely useful to say. Thin pages that swap one model name for another can drag the whole site down. We build model pages around real services, real parts and real experience from your workshop.
Your next chapter starts with a conversation.
Nottingham & Derby / UK-wideLet’s build
what’s next.
15 minutes with Garreth.
A real conversation about your business.