LinkedIn ads aimed at the people who sign off
We run LinkedIn campaigns for business-to-business firms, targeting by job title, seniority and company, with leads sent straight to your sales team.
In plain English.
LinkedIn is the one ad platform where you can target people by job title, seniority, company size and industry with real confidence. Clicks cost more than on Facebook, so it works best when one new client is worth a lot, as it is for most business-to-business services.
We set up Campaign Manager and the Insight Tag, build matched audiences from your target account lists and website visitors, and choose the right formats: single image, document ads for guides and case studies, video, or Conversation Ads in the inbox. Lead Gen Forms let people enquire without leaving LinkedIn.
Your budget is paid by you to LinkedIn directly. We keep audiences tight enough to avoid waste, refresh creative before people tire of it, and pass leads into your CRM so nobody goes cold. Each month we report on cost per lead and lead quality.
It suits you if.
- You sell to other businesses
- A single new client is worth a lot to you
- You know the job titles of the people who buy
- You have a list of target companies
- You have a guide, report or case study worth downloading
What we do.
Job title and company targeting
Audiences built from job titles, functions, seniority, company size, industry and named company lists.
Matched audiences
Website retargeting through the Insight Tag, uploaded contact lists and company lists for account-based marketing.
Lead Gen Forms
Forms pre-filled from the member's profile, synced to your CRM or email so sales can follow up the same day.
Document and video ads
Guides, checklists and case studies shown as swipeable document ads, plus short video for awareness.
Conversion tracking
Insight Tag conversions, plus the LinkedIn Conversions API where your CRM supports it.
How it runs.
- 01
Free call
We talk about your ideal client, typical deal size and sales process.
- 02
Audience and offer
We define the audience, pick an offer such as a guide or consultation, and plan the formats.
- 03
Build and launch
Tracking, forms and campaigns go live with a test budget.
- 04
Refine with sales feedback
Your feedback on lead quality is used to tighten targeting and messages.
Questions people ask.
Why are LinkedIn ads so expensive?
The targeting is far more precise than on other platforms, and advertisers compete for the same senior audiences. It pays off when the value of a client is high. We keep costs in check with tight audiences, strong offers and bidding that suits your budget.
What budget do I need for LinkedIn?
LinkedIn sets minimum daily budgets per campaign, and you need enough spend to reach a meaningful number of people. We suggest a starting figure based on your audience size. You pay LinkedIn directly from your own ad account, and our fee is separate.
What kind of ad works best?
For most service firms, something useful in exchange for contact details, such as a guide, a checklist or a short case study, works better than a hard sales message. We often reuse content you already have and turn it into a document ad.
How do leads reach me?
Lead Gen Form submissions can sync to HubSpot, Salesforce and other CRMs, or arrive by email through a connector. We set it up so you hear about a lead within minutes, instead of finding it in Campaign Manager a week later.
Your next chapter starts with a conversation.
Nottingham & Derby / UK-wideLet’s build
what’s next.
15 minutes with Garreth.
A real conversation about your business.