B2B SEO built around how trade buyers search
Search work for firms whose customers are other businesses, with longer sales and smaller, more valuable audiences.
In plain English.
Business buyers rarely search once and buy. An engineer looks up a specification, a buyer compares suppliers, a finance director checks costs, and they may do it over several weeks. The searches are lower in volume but each enquiry can be worth a great deal to you.
B2B SEO aims at those specific, technical searches: part numbers, standards, application questions and 'supplier of' terms. We help you turn the knowledge in your team's heads into pages that answer them, and make sure each page has a clear next step such as a datasheet, a sample request or a call.
Because the sale often closes offline, we set up tracking so form fills and calls from organic search can be matched to your CRM. That way you judge the work on leads and orders, rather than traffic numbers that mean little in a niche market.
It suits you if.
- You sell to other businesses, trade buyers or the public sector
- Your products have specifications, standards or part numbers
- Your sales team knows far more than your website says
- One new account is worth more than a hundred site visits
- Leads arrive but you cannot tell which came from search
What we do.
Specialist keyword research
Low-volume, high-value terms found through Search Console, sales team input and the questions your customers already ask.
Application and spec pages
Pages covering how and where your products are used, with the technical detail engineers and buyers look for.
Downloadable resources
Datasheets and guides set up so Google can index them, with an HTML summary page for each.
CRM-linked lead tracking
Organic form fills and calls tagged and passed to your CRM so you can follow them to a deal.
Sales team input sessions
Short interviews with your sales and technical staff to capture the questions buyers ask before they order.
How it runs.
- 01
Talk to your experts
We spend time with the people who sell and support your products to learn what buyers ask.
- 02
Map the buying stages
Searches are grouped into research, comparison and supplier selection, and gaps are listed.
- 03
Write for the specialist
Pages are written with your team's technical input and checked by them before publishing.
- 04
Follow leads to sales
Tracking links organic enquiries to your CRM so reports show leads and deals alongside visits.
Questions people ask.
Our market is tiny. Is SEO worth it?
Often more than in big markets, because there is less competition for specialist searches and each lead carries real value. A page that brings in a handful of good enquiries a year can pay for itself many times over. We check search demand before recommending any spend.
Who writes the technical content?
We write it, using interviews and material from your team, then send it to your experts to check. They do not need to write anything from scratch. Accuracy matters more than speed here, so nothing goes live without their approval.
Can you connect this to our CRM?
Usually, yes. We can pass the lead source and landing page into HubSpot, Pipedrive, Salesforce, Zoho and most other CRMs through a form integration or API. If you have no CRM, we can track leads in GA4 and a simple shared sheet instead.
What does B2B SEO cost?
We agree a fixed monthly fee after the free call, depending on how much content and tracking work is needed. Any CRM integration is quoted as a separate line up front, so it is clear what you are paying for.
Your next chapter starts with a conversation.
Nottingham & Derby / UK-wideLet’s build
what’s next.
15 minutes with Garreth.
A real conversation about your business.