Get the right pages into Google's index
We work out why pages are missing from Google, why junk URLs are present, and how to point crawlers at what matters.
In plain English.
Google does not index every page it finds. The Page indexing report in Search Console lists the reasons, with labels like "Discovered, currently not indexed" and "Duplicate without user-selected canonical" that leave most owners none the wiser. Meanwhile tag pages, internal search results and old parameters may be indexed when you never wanted them.
Indexing work sorts this out. We decide which URLs deserve to be in Google, then use canonicals, noindex, robots.txt, internal links and sitemaps to make that clear. For larger sites we also manage crawl budget, the amount of crawling Google is willing to spend, so it goes on new and updated pages first.
Small sites rarely have a crawl budget problem, and we will tell you if yours does not. Their issues are usually thin or duplicate pages, or important pages with too few internal links. Either way, you get a page-by-page explanation and a fix.
It suits you if.
- Important pages show as not indexed in Search Console
- Google indexes far more URLs than your site really has
- Search results show tag pages, filters or internal search pages
- New products or articles take weeks to appear in Google
- You run a large shop, directory or listings site
What we do.
Index status review
Every exclusion reason in the Page indexing report explained, with sample URLs inspected individually.
Duplicate control
Canonical tags and parameter handling set so one version of each page carries the signals.
Noindex and robots rules
Low-value pages kept out of the index with the right tool, since a robots.txt block and a noindex tag do different jobs.
Sitemap hygiene
XML sitemaps split by type, listing only indexable 200-status pages with accurate last-modified dates.
Internal link priority
Important pages linked from places Google crawls often, such as navigation, hub pages and recent posts.
How it runs.
- 01
Count what Google sees
We compare indexed URLs, sitemap URLs and crawlable URLs to find the gaps between them.
- 02
Decide inclusion rules
For each URL type we agree whether it should be indexed, canonicalised or kept out.
- 03
Apply the signals
Tags, robots rules, sitemaps and links are updated to match the agreed rules.
- 04
Track coverage
The indexing report is watched over the following weeks as Google recrawls and catches up.
Questions people ask.
Why does Google not index all my pages?
Usually because it thinks some pages add little that is new, duplicate others, or are not linked well enough to seem important. Sometimes a technical setting blocks them. We look at the actual URLs to find which applies, instead of guessing from the label.
Can I force Google to index a page?
No. You can request indexing in Search Console, which asks Google to recrawl, but it still decides whether to include the page. The lasting fix is making the page worth indexing and linking to it properly from the rest of your site.
Do small websites need this?
Most small sites need only a quick check. Crawl budget really matters on sites with many thousands of URLs. For smaller sites the common issues are duplicates and stray noindex tags, which take little time to put right.
What will indexing work cost me?
A fixed project price based on the size of the site and the number of URL types involved. Ongoing coverage monitoring for large sites can be added as a monthly fee, set out in writing up front.
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