A marketing plan built on your own numbers
We work out which channels suit your business, how to split your budget and what to do first, in a plan you can follow.
In plain English.
Plenty of small businesses try a bit of everything: some ads, some posting, a newsletter now and then, an SEO agency for a while. Without a plan it is hard to tell what works, and money drifts towards whatever was sold to you last.
We build a strategy from your numbers: what a customer is worth, how many you need, how people find you now and what your competitors do. From that we recommend which channels to focus on, from search and paid ads to email, social and partnerships, with a suggested budget split and the targets that tell you it is working.
The result is a written plan with a 90-day action list, an owner for each task and a measurement set-up so you can see progress. You can carry it out yourselves, with us, or with other suppliers. It is yours to keep.
It suits you if.
- You spend on marketing but cannot say what it returns
- You are launching a new business, product or location
- You have a small budget and need to spend it wisely
- Your team needs a shared plan and priorities
- You want an outside view before hiring an agency or marketer
What we do.
Business and customer review
Customer value, sales cycle, margins and capacity, so the plan fits what you can deliver.
Channel assessment
Search, ads, social, email, referrals and partnerships rated for your market and budget.
Competitor review
What similar businesses do online, where they are strong and where they leave gaps.
Budget and targets
A suggested monthly split and realistic targets for leads, cost per lead and sales.
90-day action plan
The specific tasks for the next three months, in order, with owners and deadlines.
How it runs.
- 01
Free call
We find out where you are now and what you want marketing to achieve.
- 02
Research and workshop
We review your data and competitors, then run a working session with you.
- 03
Write the plan
We produce the strategy, budget and 90-day action list.
- 04
Review and adjust
After 90 days we check progress together and update the plan.
Questions people ask.
How much does a marketing strategy cost?
It depends on the size of your business and how many channels are involved. We agree a fixed price after the free call, before any work starts. A strategy for a small local business is a much smaller job than one for a company with several sites.
How long does it take?
Usually a few weeks from the first workshop to the finished plan, depending on how quickly we can get access to your data and arrange the session. We share early findings as we go, so nothing in the final plan comes as a surprise.
Do I have to use you to carry out the plan?
No. The plan is written so you, your team or any supplier can follow it. You can ask us to handle parts of it, but that is a separate decision you make once you have seen the plan and its costs.
What do you need from me?
Access to your analytics and ad accounts, a rough idea of sales figures and customer value, and a few hours of your time for the workshop and follow-up questions. Any past marketing reports you have are useful too.
Your next chapter starts with a conversation.
Nottingham & Derby / UK-wideLet’s build
what’s next.
15 minutes with Garreth.
A real conversation about your business.