Content that answers your customers' real questions
We plan and produce useful content, from buying guides to case studies and video scripts, and share it where your customers spend time.
In plain English.
Before most people contact a business, they look for answers: how much it costs, what to watch out for, how long it takes, if you have done it before. Content marketing means publishing those answers in a form they can find, read and share.
We start by listening to the questions your customers ask on the phone and by email, then turn them into buying guides, how-to articles, case studies, comparison pages, checklists and short video scripts. Each piece has a job, whether that is answering an objection, supporting a sales call or giving your newsletter something worth sending.
Content is then shared through your social channels, email list and, where useful, LinkedIn or industry sites. For search-led articles we work alongside our SEO content writing, while this service focuses on persuasion and trust. We measure each piece by the enquiries it is linked to in GA4.
It suits you if.
- Customers ask the same questions again and again
- You have expertise that is hard to show in an advert
- Your sales team needs material to send to prospects
- Your newsletter and social posts are short on substance
- You have finished projects that would make good case studies
What we do.
Question research
We gather real questions from your inbox, sales calls, reviews and search data.
Case studies
Interviews with you and, with permission, your clients, written up as clear before-and-after stories.
Guides and checklists
Downloadable guides that can feed your email list and LinkedIn or Meta lead ads.
Repurposing
One strong article turned into social posts, an email, a short video script and a LinkedIn document.
Distribution plan
Where and when each piece is shared, so content gets seen instead of sitting on your blog.
How it runs.
- 01
Free call
We talk about your customers, your expertise and what you want content to achieve.
- 02
Plan
We agree topics, formats and a publishing calendar.
- 03
Create
We interview you, write and design each piece, and send it for approval.
- 04
Share and measure
Content is published and shared, and we report on what it led to.
Questions people ask.
How is this different from SEO content writing?
SEO content targets specific searches to bring in new visitors. Content marketing also covers case studies, guides, sales material and newsletter content aimed at persuading people who already know you. The two work well together, and we often combine them in one plan.
Do I need to write anything myself?
No. We interview you or your team for the expertise, then do the writing. You check each piece for accuracy before it goes out, so it says what you would say, in a voice your customers will recognise.
How much content do I need?
A few strong pieces a month usually beat lots of thin ones. We agree a quantity that matches your budget and the time you can give to interviews and approvals, and we review it after the first three months.
Can you use my clients in case studies?
Only with their permission. We can draft a request for you to send, interview them by phone or video, and send the finished piece for their approval before anything is published.
Your next chapter starts with a conversation.
Nottingham & Derby / UK-wideLet’s build
what’s next.
15 minutes with Garreth.
A real conversation about your business.