See exactly why your rivals rank above you
We compare your site with the ones beating you in search and show you which gaps are worth closing first.
In plain English.
Your search competitors are not always your business rivals. A national retailer, a directory or a comparison site might hold the spots you want. We start by finding who actually ranks for your most valuable searches, then study what they have that you do not.
The analysis covers three gaps. A content gap shows topics and questions they cover and you do not. A link gap analysis lists sites linking to two or more competitors but not to you, which are often the most realistic link prospects. A search feature check shows who owns the map pack, Shopping results, video and AI Overview citations.
We also look at the less visible signals: site structure, page speed, schema markup, review volume and how often they publish. The point is to find the gaps you can realistically close with your budget, and to skip the ones you cannot.
It suits you if.
- A competitor appeared above you and you do not know why
- You are entering a market with established players
- You want link prospects with a proven record in your sector
- Directories and big brands crowd out your results
- You need evidence to set a realistic SEO budget
What we do.
True search competitor list
We identify who ranks for your target terms across organic results, the local pack and Google Shopping.
Content gap analysis
A topic by topic comparison of what each competitor covers and how deep they go.
Link gap analysis
Using Ahrefs and Semrush, we list domains that link to rivals but not to you, filtered for quality and relevance.
Search feature ownership
Who holds featured snippets, People Also Ask, video, image and AI Overview citations for your key searches.
Technical comparison
Core Web Vitals, structured data, mobile layout and site architecture side by side.
How it runs.
- 01
Agree the battleground
We confirm the services, products and areas that matter and the searches that represent them.
- 02
Identify competitors
We find the sites that actually rank, and you add any business rivals you want included.
- 03
Compare
Content, links, technical setup, search features and reviews are compared in detail.
- 04
Recommend
You get a ranked list of gaps to close and a call to agree where to start.
Questions people ask.
How much does competitor analysis cost?
Price is agreed before we begin, based on how many competitors and search terms we compare. Looking at three to five competitors across your main services suits most small and medium businesses, and keeps the findings focused.
Can you copy what my competitor does?
We can learn from it, but copying content is a bad idea for legal and ranking reasons. The useful lessons are which topics they cover, which sites link to them and how their pages are structured. We then aim to do each of those better.
How often should this be repeated?
Once a year is enough for most businesses, or sooner if a new competitor appears or rankings shift. Ongoing rank tracking can flag when a rival starts moving, so you are not caught out between reviews.
Do I choose the competitors?
You can, and we add the ones search data shows. Send us the businesses you consider rivals and your most important services, plus Search Console access so we compare against your real data. Often the sites beating you are not the ones you expected.
Your next chapter starts with a conversation.
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what’s next.
15 minutes with Garreth.
A real conversation about your business.