Website copy that explains what you do and why
Page copy written from the questions your customers ask, in plain English, ready for search and for people.
In plain English.
Most business websites say the same things: quality service, competitive prices, years of experience. Visitors skim straight past. Good website copy answers the questions customers actually ask, in the order they ask them, and shows the evidence that you can do the job. It should sound like you talking to a customer across the counter.
We start with a call with you and, where possible, a look at real enquiries and reviews. Then we write each page with a clear headline, a short explanation, the details people need and one obvious next step. Search terms go in where they fit naturally, and we write meta titles, descriptions and copy for landing pages tied to specific ads.
It suits you if.
- Your site says a lot without saying anything specific
- You know your trade but hate writing about it
- You are launching a new site and need the words
- Your landing pages do not match the ads that lead to them
What we do.
Built on customer questions
Pages ordered around what customers ask before buying, drawn from your enquiries and reviews.
Your voice
We interview you and write the way you talk to customers, then edit until it sounds right to you.
Search-aware writing
Keywords from research used in headings and copy where they read naturally, plus titles and meta descriptions.
Landing page copy
Copy matched to specific ads and offers, with a single call to action.
Plain English
Short sentences, jargon explained and no filler, so visitors find what they need quickly.
How it runs.
- 01
Free call
We agree which pages need writing and what each one should achieve.
- 02
Interview and research
We talk to you, read your reviews and enquiries and check what people search for.
- 03
Draft
We write the pages and send them over for your comments.
- 04
Edit and publish
After revisions, the copy is loaded onto your site or sent to your developer.
Questions people ask.
How much does website copywriting cost?
We price copywriting per project, based on the number of pages and how much research is needed. You get a fixed price after the free call. Copy for a website we are building for you can be included in the build quote.
Do you use AI to write the copy?
We use AI tools for research and rough first drafts where it saves time, then every page is rewritten and checked by a person against what you have told us. Facts, prices and claims always come from you.
How much of my time will it take?
Usually an interview of under an hour, plus time to read drafts and send comments. If you can share recent customer emails or reviews, that saves you explaining things twice.
Will the copy help my SEO?
Clear pages that match what people search for give you a better chance in Google. We use keyword research and write titles and descriptions, but copy alone cannot promise a ranking.
Your next chapter starts with a conversation.
Nottingham & Derby / UK-wideLet’s build
what’s next.
15 minutes with Garreth.
A real conversation about your business.